The Colorado Independent
Ask the Indy
I worked on several landing pages for the nonprofit news outlet, The Colorado Independent. Some were simple and straight-forward, like the page I created for the Colorado Independent Voter Guide. For some, like the two you see below, I added custom graphics. Through Hearken, the news outlet connected with the audience and to discover and write about subject matter that was important to readers. The campaign was called Ask the Indy. I branded it and created graphics to visually portray the process. View the live page.
Live Election Results
Our election results page was aimed at a young demographic. I noticed that a lot of live election result pages have some sort of indication that the page is alive and actively processing new information. For this reason I thought it would be a good idea to create an animation showing ballots being processed. It was a large election with tons of initiatives and races that I separated using easy to navigate tabs. I spearheaded a team to update the info in real time using 3rd party software to create bar graphs which illustrate the results.
Project Management Institute
PMI-PBA Landing Page
Two versions of a landing page that project managers will land on after showing interest in the PMI-PBA (Professional in Business Analysis) certification. The PMI-PBA is exclusively made for project and program managers who do business analysis as part of their daily routines. According to the PMI, if you have this certification, you’ll be effectively qualified to be an integral stakeholder in large-scale projects.
Note: The animation loops solely to display the motion graphics. When actualized, the animation would only play once upon page load.
Home Page Design
Up On Adventure
Online store for outdoor gear and review site for outdoor adventure parks and guided activities.
Destine Records
Hip hop record label
Home Inspection Websites
Fashion Home Page Design
Similar to emails, Shane Co’s home page consisted of stacked product showcase blocks. The goal was to treat each block similar to Google search results: As a user views content on the website, cookies keep track of interaction. This creates a customized experience on the next visit, putting categories or pieces of interest at the top of the page.
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Web Banners
AVIONTÉ
These were done as an idea for part of a campaign to launch and introduce a new product integration for Avionte.
Audience Profile:
Middle aged, professional c-level or managers. Technology and innovation are important to them.
This new partnership automates and combines the candidate engagement tools of Sense with Avionte’s full enterprise solution. The integration enhances the candidate experience and increases engagement through automated communication workflows. Automated messages are sent to talent to drive engagement, improve retention, increase redeployment, and more.
Project Management Institute
Made to create interest in PMI’s PBA (Professional in Business Analysis) certification.The PMI-PMP (Project Management Professional) is the flagship cert.This banner is aimed at those PMP certified individuals, who may also be interested in obtaining the PBA.
The Lifetime Campaign
Although very simple, spacing and scale is always important in the attempt to convey elegance.
Full-width Banner/header – Election Results
Web page header for The Colorado Independent / COLAB. I created a fun animated gif for this page to attract a younger demographic. Click here for the live page.
For more of my work with the COLAB, click here for the editorial illustration section of my portfolio.
Or, click here to be redirected to a page on ColoradoIndependent.com – Which hosts a variety of my work with the news outlet.
GRAPHICS
DESIGN
ILLUSTRATION+
CONTACT
MARK A. CASTILLO
Metro Design House
Minneapolis, MN
Feel free to use the form or email or call my cell with any questions.
I’ll be glad to hear from you!
Mark@MarkAC.com (720) 785 – 4198