Mark A. Castillo
Owner and founder of Metro Design House
When I say Metro Design House is lean and mean, by “lean” I mean one person – me, Mark. I’m a digital engagement, content creation marketing professional with experience in creative direction, conversion/growth strategy, and client relationship development.
I entered marketing as a designer. While studying at UW Eau Claire, I began taking computer science courses to learn web design. As soon as I figured how to make websites, I began pounding the pavement to sell them.
By graduation, my first entrepreneurial experiment was thriving. It was exciting and I loved every part of it! In the website creation process, I often lost track of time, pulling all-nighters to create websites for sale. At that time it became obvious to me that my enthusiasm for the work made all the difference in my success. That success then fed back into the process, snowballing the entire positive experience.
Today, digital marketing works in a very similar manner to that snowball effect. Online impressions are multiplied through social media, enabling the right kind of impression to grow by feeding its own popularity. Marketing doesn’t necessarily need to be “viral” in order to take advantage of the same online ecosystem where viral content thrives. Marketing technology is evolving at a rapid pace, changing the game like never before. It’s a really exciting time to be in the field, and even more exciting to share the fun with others!